As the lead Brand Marketing and Digital Designer, the responsibilities included designing and managing all marketing assets for the different businesses across all print and digital channels of the bank. That included:
- Ideation and delivery of marketing campaigns for print and digital mediums such as OOH, email marketing, social channels, web banners, print etc.
- Conferences, Sponsorships & Events branding
- Working with product teams on designing service and product materials
- Product video animations and tutorials
- Website design and management. Including the revamp and upgrade of the online banking platform, and public domain websites
- Updating and maintaining consistency of all business forms and collateral
The below visuals are limited to highlighting the various work done, and not as an extensive presentation of the full campaigns and projects.
